𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝
TrueDrinks transcends conventional norms, pioneering functional drinks that infuse your day with vibrant energy and uplifting emotions.
When you interact with TrueDrinks, you're introduced to a realm of innovative flavor profiles and a fresh perspective on kombucha. Embodying the essence of choice freedom and a fervent love for life, TrueDrinks revitalizes you with boundless energy and exhilarating feelings.
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧
In crafting visual identity, we delved deep into the essence of oriental culture, mirroring the heritage of our flagship product.
Our inspiration was drawn from Tokyo's Harajuku district, a vibrant hub that masterfully blends the quirks of Western and Eastern traditions—much like the ethos of TrueDrinks. This style, reminiscent of the 90s and 2000s, fuses various communicative elements, fostering a unique connection.
Our design foundation features block compositions, nodding to the European Bauhaus movement yet infused with a vivid Asian flair. This approach allows for a dynamic color scheme across our products without altering their overall layout, focusing on capturing consumer interest and ensuring standout presence on shelves.
The logo embodies the fusion of two worlds: pixel art showcases industrial and contemporary vibes, while its artistic counterpart pays homage to traditional values.
Packaging is segmented into structured blocks, each with a distinct color code aligned with the product matrix and enhanced by pixelated elements for an added layer of engagement.
